Fundamental to the success of any marketing effort is a strategic plan that clearly outlines the company's goals, supporting activities, and specific metrics to gauge progress.
This simple guide discusses the most important components of a marketing strategy. It will aid you in assessing your market (i.e the "3 Cs" – company, customers, competitors) and creating a plan for responding to these market dynamics in order to achieve your objectives (i.e. the "4 Ps" – People, Product, Placement, Promotion).
Your new business, product, idea, or endeavor exists in order to fill unmet (and often unspoken) consumer needs. With this template you can clearly define those needs and develop a step-by-step action plan for positioning your company to solve them.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development PowerPoint Slides: Simple Marketing Plan PowerPoint (PPTX) Presentation Slide Deck, Daniel M.
This document is available as part of the following discounted bundle(s):
Save 58%!
Marketing Plan & Cost-Benefit Analysis
This bundle contains 2 total documents. See all the documents to the right.
Marketing Plan Development Strategy Development Consulting Frameworks Growth Strategy Sales Deck Business Case Development Financial Modeling Business Case Example Chief Strategy Officer Porter's Five Forces Business Plan Development Entrepreneurship M&A (Mergers & Acquisitions) Valuation Business Model Design Business Model Canvas PowerPoint Diagrams Compilation Proposal Writing & Development Proposal Template Supply Chain Analysis Business Resilience Supply Chain Resilience Brand Strategy Customer Segmentation Positioning Sales
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |